In Japan, when you travel…
You don’t just buy souvenirs for yourself.
You buy for your family.
Your coworkers.
Your neighbors.
Even the old lady next door.
Dozens of boxes.
Perfectly wrapped.
Every single one.
Not because someone forces you.
Because sharing the memory
is part of the journey.
Airports overflow with colorful packages.
Train stations smell like fresh sweets.
Everyone waits for their “omiyage.”
Other countries travel alone.
Japan brings everyone along.
More discoveries
Visit Japan
You wanted to be a ninja when you were eight. Japan never stopped taking that seriously.
Visit Japan
Most waterfalls, you admire from the front.
Visit Japan
Japan has a desert — and it sits right beside the Sea of Japan.
Visit Japan
People say Japan should become “more normal.”
Visit Japan
There is a place in Japan where wild monkeys soak in hot springs while snow falls on their heads.
Visit Japan
For about two weeks in late April, two tunnels turn into waterfalls of flowers.