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The Enormous

By NOBUNAGA (@japan_nobunaga). Featured in The New York Times Β· ABC News Live Β· Press Β· Book.

USA. They sell food here in the sizes of war. A single jar of mayonnaise as large as my helmet. I bought two. One must always keep a reserve. I entered a hall so vast it had weather. Shelves to the heavens. And upon them, no small things. No humble portions. Everything sized as if for a siege. A bag of rice I could not lift alone. A tower of paper as tall as a child. Forty-eight of one thing, ninety of another, a vat of oil that could float a boat. And the people pushed carts the size of carriages, loading them as if the snows were coming and would not leave for years. I understood at once, and I was moved to my core. For it is written that a house is judged not in its feasting but in its famine β€” by whether, when the long winter comes, it can feed its own without bowing to any lord. This nation does not shop. This nation provisions. Every family a fortress, stocked to outlast a siege that is not coming, has never come, and against which they remain magnificently, gloriously prepared. So I provisioned. I filled a carriage-cart to the brim. Rice for a regiment. The helmet of mayonnaise, and its reserve. Enough paper to write the history of the world. Twice. And here my heart rose, and I declared the thing a calmer man would not: β€œLet the hardest winter in a thousand years descend. Let the roads vanish and the rivers freeze. I will not so much as rise from my chair β€” for I hold, in my garage, mayonnaise enough to outlast the apocalypse, and a man with that much mayonnaise fears no season, no army, and no god.” The woman checking receipts at the door studied my cart a long moment. Then she smiled. β€œBig family?” β€œNot yet,” I told her, honestly. I took my provisions home. And because no winter came β€” none ever does β€” I did the only honorable thing a man can do with a fortress full of food. I fed the whole street. We ate for a week. The mayonnaise held. So tell me, America. You call it buying in bulk. A Costco run. A little too much, as usual. I call it every household quietly ready to survive the end of the world β€” and then, when the world stubbornly refuses to end, throwing a feast instead.

Cultural FAQs

Why do Americans shop at Costco?

Membership warehouses offer bulk pricing, large packs, and a treasure-hunt aisle culture. Many households treat a Costco run as a weekly or monthly restock ritual.

What are Costco samples?

Vendors often offer free bite-size tastes in the aisles. Trying samples is a normal part of the visit, not a special event.

Why are American portions and stores so large?

Car culture, bulk retail, and an expectation of abundance shape sizing. "Enormous" is often the point, not a mistake.

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A Samurai Loose in Modern America Volume Two cover
Volume Two is out. One hundred later field reports.
Volume Two is live. The next hundred misunderstandings, bound at last.
Read now β†’ NEW
NOBUNAGA samurai icon
🏯 The wandering samurai now sits upon a shelf.
Hold the whole journey in your hands. Paperback today, the Kindle scroll very soon.
Visit my shelf on Amazon β†’
NOBUNAGA icon
He fends off bullets for free, but a coffee he cannot refuse.
Your cup keeps this wandering project alive. Thank you, honored friend.
β˜• Buy this samurai a coffee

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