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US supermarkets & mega stores — Costco, Buc-ee's, H-E-B, and beyond

American grocery and travel retail can feel like theme parks with shopping carts. These stories walk the aisles with a samurai who expected a store and found a civilization.

By NOBUNAGA (@japan_nobunaga). Featured in The New York Times · ABC News Live · Book.

Cultural FAQs

What is Buc-ee's and why do Americans talk about it?

Buc-ee's is a chain of oversized travel centers known for spotless restrooms, fresh food, and souvenir culture. For many drivers it is a destination, not just a gas stop.

Is Buc-ee's only in Texas?

It started in Texas and has expanded across the South and beyond, but the Texas origins and beaver mascot remain core to its brand.

Why do Americans shop at Costco?

Membership warehouses offer bulk pricing, large packs, and a treasure-hunt aisle culture. Many households treat a Costco run as a weekly or monthly restock ritual.

What are Costco samples?

Vendors often offer free bite-size tastes in the aisles. Trying samples is a normal part of the visit, not a special event.

What is H-E-B?

H-E-B is a major Texas grocery retailer known for regional pride, prepared foods, and strong local loyalty.

Why do people love Trader Joe's?

Unique house brands, seasonal items, and a friendly store vibe make it feel different from big-box grocery chains.

5 related postcards from the archive.

USA. They sell food here in the sizes of war.
The Enormous

USA. They sell food here in the sizes of war.
USA. A restaurant entrance.
The Bewilderment

USA. A restaurant entrance.
In Texas they told me to stop at Buc-ee's for gas.
The Enormous

In Texas they told me to stop at Buc-ee's for gas.
In America I was taken to a warehouse called Costco.
The Enormous

In America I was taken to a warehouse called Costco.
In Texas I was taken to a grocery store called H-E-B.
The Bewilderment

In Texas I was taken to a grocery store called H-E-B.