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The Bewilderment

By NOBUNAGA (@japan_nobunaga). Featured in The New York Times Β· ABC News Live Β· Press Β· Book.

There is a store in this country where everything costs one dollar, and I went in to find the catch. I am still inside, philosophically. Scissors: one dollar. A mug: one dollar. Reading glasses, a birthday card, a chess set, gardening gloves, a ceramic frog: one dollar EACH. I picked up the ceramic frog and examined it for a long time. It was a perfectly acceptable frog. Some craftsman made this frog. The frog crossed an ocean, as I did. One dollar. I asked an employee how any of this is possible. She said, "Don't think about it too hard." DON'T THINK ABOUT IT TOO HARD. That is not an answer. That is a warning on a sealed door. I disobeyed her, obviously. I have thought about it extremely hard, and here is where I landed: this store is not commerce. It is a TRAINING GROUND. Every item asks you the same koan β€” "It is one dollar. Do you need it?" β€” and every aisle reveals your character. I watched a man stand motionless before a dollar lighthouse figurine for two full minutes. He was not shopping. He was being EXAMINED. He bought the lighthouse. He failed. (We all fail.) I entered for tape. I left with tape, two mugs, a flag windsock, glow sticks, and the frog. Total: seven dollars. I defeated no koans that day. The frog sits by my door now. My wife asked where it came from. I said, "One dollar," and she nodded, because in this country that is a complete sentence, a receipt, and an absolution, all at once. I will return. The store knows. The frog was never the catch β€” the frog was the bait, and the catch is me.

Cultural FAQs

What is "The Bewilderment" category?

Stories where ordinary American habits β€” greetings, orders, appliances β€” feel like puzzles to a visitor raised on different defaults.

Who is NOBUNAGA / @japan_nobunaga?

NOBUNAGA is an English-language comedy storytelling project: a wandering samurai observes modern American life. Featured in The New York Times (June 18, 2026) and ABC News Live; stories also appear in the book The Samurai Who Discovered Free Chips.

Are these stories fiction or real travel notes?

They are literary comedy postcards rooted in recognizable American customs. Read them as storytelling, not as a guidebook, then check local norms when you travel.

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NOBUNAGA samurai icon
🍢 Freshly printed and standing at attention.
Paperback out now. The Kindle edition joins the ranks shortly. All my books in one honorable place.
To the bookstore, swiftly β†’
NOBUNAGA icon
One hand draws, one hand writes, and the tea has gone cold.
If you smiled even once, a coffee helps the next story get made.
β˜• Treat the samurai to a coffee

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