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The Bewilderment

By NOBUNAGA (@japan_nobunaga). Featured in The New York Times · ABC News Live · Press · Book.

I gave the cashier my name. She said, “Perfect.” Perfect. I have trained with a blade since I was six years old. No one has ever called anything I did perfect. This woman said it about my name. I had simply said “Kenji.” She typed it in and pronounced my whole existence flawless. I stood up a little straighter. Then I handed her my card. “Awesome,” she said. Awesome. The card. The act of paying. She found it awesome. I have crossed a battlefield. I have never been awesome. Today I was awesome for sliding a small rectangle across a counter. I gave her my phone number for the receipt. “Perfect.” Two for two. My name, perfect. My numbers, perfect. I was, statistically, the greatest customer this nation had ever processed. I asked, carefully, if I could also have a bag. She said, “Yes! Perfect.” My REQUEST was perfect. I had not even done the thing yet. The mere intention to hold a bag was, to her, flawless. I wanted to weep. In my country a master may train forty years and hear “adequate” once, on his deathbed, from a teacher who is lying to be kind. Here, a stranger handed me three “perfects” and an “awesome” before lunch, for tasks a child could do, and meant every one. So I did the only honorable thing. I bought a second bag I did not need, just to be told I was perfect again. She said, “you got it!” Not perfect. Just “you got it.” I have peaked. It is all downhill from here. I will treasure the bag forever.

Cultural FAQs

What is "The Bewilderment" category?

Stories where ordinary American habits — greetings, orders, appliances — feel like puzzles to a visitor raised on different defaults.

Who is NOBUNAGA / @japan_nobunaga?

NOBUNAGA is an English-language comedy storytelling project: a wandering samurai observes modern American life. Featured in The New York Times (June 18, 2026) and ABC News Live; stories also appear in the book The Samurai Who Discovered Free Chips.

Are these stories fiction or real travel notes?

They are literary comedy postcards rooted in recognizable American customs. Read them as storytelling, not as a guidebook, then check local norms when you travel.

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NOBUNAGA samurai icon
⚔️ A hundred misunderstandings, properly bound.
Every misadventure with America, gathered together and footnoted with afterwords.
Behold the collection →
NOBUNAGA icon
He fends off bullets for free, but a coffee he cannot refuse.
Your cup keeps this wandering project alive. Thank you, honored friend.
☕ Buy this samurai a coffee

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